Culture jamming is a contemporaneous practice that reflects on and critiques the invasion of information created by mass media in the construction of one’s mind’s imaginary. Culture jamming is a practice that deconstructs texts and images created by the media industry through estrangement and “dètournement,”- the displacement of images and objects from their habitual space to a different semantic context, where their meaning is made different if not overturned. Usually, the result is the transmission of radical-critique messages on the economic system that happens through the twisting of its ideological-advertising apparatus in attempt to free the individual of its passive receptive role and lead them to a critical and aware consumption of the media language. The use of masking and the ironic gestures of culture jamming are the characteristics of my work.
Culture Jamming
/ 2001-2011